All Those Privacy Emails in Your Inbox How Does GDPR Affect You?

1. What does GDPR mean for emails?
2. Are emails personal data under GDPR?
3. How does GDPR affect email marketing?
4. Is revealing my email address a breach of GDPR?
5. Do I need permission to send emails?
6. Are emails protected by privacy laws?
7. Does GDPR apply to B2B emails?
8. Is email considered personal data?
9. What information can I request under GDPR?
10. Can I email customers after GDPR?
11. How long should you keep emails for GDPR?
12. How has GDPR affected marketing?

What does GDPR mean for emails?

The European Union's privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018.

Are emails personal data under GDPR?

The simple answer is that individuals' work email addresses are personal data. If you are able to identify an individual either directly or indirectly (even in a professional capacity), then GDPR will apply. A person's individual work email typically includes their first/last name and where they work.

How does GDPR affect email marketing?

How will GDPR affect email marketing? Email marketing under GDPR essentially means that, as an email marketer, you need to collect freely given, specific, informed and unambiguous consent (Article 32). ... Proof of consent storing systems; and. A method through which consumers can ask their personal information removed.

Is revealing my email address a breach of GDPR?

The Data Protection Act stipulates that you must take all reasonable measures to ensure the data you hold, such as people's email addresses, are not divulged to third parties unless they have given you permission to do so. ... This is a clear breach of the Data Protection Act.

Do I need permission to send emails?

1. Ensure you have permission to email the people on your list. Most country's email marketing laws stipulate that people need to give you permission to email them in order for you to send them campaigns. ... If you don't have implied permission to email a person, then you'll need express permission.

Are emails protected by privacy laws?

Emails are also governed by the Electronic Communications Privacy Act (ECPA) and the Patriot Act. ... Even where the protections remain under the ECPA, emails lose their status as a protected communication in 180 days, which means a warrant is no longer necessary and your emails can be accessed by a simple subpoena.

Does GDPR apply to B2B emails?

Does GDPR apply to B2B emails? Yes. Before sending a cold email you'll need to verify that you're allowed to contact them under the GDPR. There are six ways to establish a lawful basis to process someone's personal data: consent, contract, legal obligation, vital interests, public task and legitimate interest.

Is email considered personal data?

Personally identifiable information (PII) is any data that can be used to identify a specific individual. Social Security numbers, mailing or email address, and phone numbers have most commonly been considered PII, but technology has expanded the scope of PII considerably.

What information can I request under GDPR?

The General Data Protection Regulation (GDPR), under Article 15, gives individuals the right to request a copy of any of their personal data which are being 'processed' (i.e. used in any way) by 'controllers' (i.e. those who decide how and why data are processed), as well as other relevant information (as detailed ...

Can I email customers after GDPR?

Under GDPR, you can continue to call and email prospects based on recommendations from existing customers.

How long should you keep emails for GDPR?

In this way, personal data can be protected in accordance with the GDPR. The archiving period for emails can be configured in advance, between six months for applications and 10 years.
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How has GDPR affected marketing?

Two main digital marketing activities impacted by GDPR

Additional processing to keep track of the customer choices with a view of improving the product offer based on the specific needs. Targeting – Reaching out to the individuals by communicating the product offer.